Strategy in (the) Crisis

  • Author: Paul Verdin
  • Level: Intermediate
  • Study time: 30 hours
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  • Video time: 7 hours
  • Exams: 1

▶ Business Strategy Fundamentals: Understand what makes a good business strategy.
▶ Learn to speak the language of the C-Suite: Never confuse "strategy" with "planning" again!
▶ Master the Value Creation and Capture fundamentals that are essential for every business - especially in Creative Industries!
Enjoy the "Strategy in (the) Crisis" Season presented by the charismatic Business Strategy professor Paul Verdin. Don't miss the fundamentals of great Business Strategy, a value-creation-and-capture based approach. It's just what emerging leaders in the Creative Industries need to master. Your success can't be an accident!

Perfect ammo for future leaders!

Over 480 minutes of captivating content

Intermediate level

High production value, easy-to-follow lectures

Lecturer with over 12,000hrs of executive
training expertise

Best suited for mid-to-upper-level or
aspiring managers; business owners;
graduates entering the market.

Pay once - get a life-time access. 

Delve into Season 3: Strategy in (the) Crisis

01

Strategic Blueprint for Success 

Deliver value to your clients. Teach your team to stick to the goal and not get distracted. Lead your organisation through growing pains.
02

Built for Creatives 

The only BS you'll find here is Business Strategy. Get inspired by a professor who's been working with world-class creative leaders and helping them advance for the past 15 years. Level up without hesitation.
03

Be the leader with a vision 

Show your boss, your team and your clients that you understand what it takes to focus and build a successful business. Become certain of yourself, and don't let anyone else get you off-track.

Success needs more than just plans

Although your goals may seem aligned and satisfactory, there's a deeper need for something more substantial—a strategy—something even your boss is searching for.

Simply put, having a plan doesn't mean you have a strategy.

Strategy is about knowing how to win in your field. Jumping straight to numbers won't help us figure it out. This lack of clarity can make it hard to decide what to do next.

This Season is designed to teach you the essentials for building a business strategy that promotes sustainable growth and gives you an edge over competitors. Across its Episodes, we'll guide you on setting clear strategic goals and adjusting your actions to meet them, making your projects and business stand out.
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Created by

Dr. Paul Verdin

Strategy & Value Creation professor, scholar, chairman, ex-McKinsey&Co / IMF/ Merrill Lynch Capital Markets/ World Bank.
Paul Verdin is the head of Strategy & Organization at Solvay Brussels School of Economics & Management and teaches Strategy & International Management at K.U. Leuven. He used to be an associate dean at Tilburg University and has been part of the world-famous Berlin School of Creative Leadership since it started. As a senior fellow at Harvard Kennedy School, he researches innovative methods for businesses and governments to create value and achieve sustainable growth over time.

Paul Verdin conducts high-impact executive seminars and strategy workshops for a diverse range of companies, from local businesses to global multinationals, especially in finance. He is a popular keynote speaker at major management conferences. Additionally, he serves as a non-executive board member for various companies and non-profit institutions.

And through this Season, we’re thrilled to bring his teachings to many more Creative minds looking to dive into Business Strategy.

Sign up today and try out the first episode of "Creative Leadership Fundamentals" for free!

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